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Private Label

End-to-End Private Label

Your product, your identity, one controlled specification

LUIMAS develops upper-segment private-label footwear within Koçel's manufacturing structure, coordinating product, brand, packaging, quality and export requirements from one brief.

Development scope

More than applying a logo

01

Adapt an existing model

Change leather, colour, lining, sole and compatible construction details around an approved LUIMAS direction.

02

Develop from a reference

Submit a photograph, physical sample, technical specification or tech pack for feasibility and prototype review.

03

Build the brand package

Coordinate insole, lining, hangtag, product label, box label, custom box and outer packaging applications.

04

Create custom tooling

For suitable volumes, develop a dedicated last, sole or original model under separately agreed cost, ownership and usage terms.

Cumulative branding support

Capability grows with the programme

100+ pairs

Branded insole and white box.

500+ pairs

Hangtag and coloured box label, added to the previous level.

1,000+ pairs

Domestic transport in Türkiye and three months of free storage, added to the previous levels.

5,000+ pairs

Custom box, added to the previous levels.

10,000+ pairs

Full branding programme under the approved specification.

These levels are cumulative planning references. Final applications, artwork, costs and delivery terms are confirmed in the written quotation.

Approval & brand protection

Nothing proceeds on assumption

  • The buyer may provide its logo, colour palette and required text.
  • LUIMAS can support basic artwork and placement preparation.
  • Production begins only after written artwork or sample approval.
  • The buyer is responsible for trademark rights and text accuracy.
  • Third-party marks require formal production and usage authorisation.

Confidential by default

Customer files, private models and dedicated designs are not used as LUIMAS references, social content or trade-fair exhibits without written permission. Automatic model or territory exclusivity is not implied; exclusivity can be agreed by term, territory and order commitment.

A production-ready brief

Bring the market, model and brand direction together.

Once company verification, feasibility, sample, materials and artwork are approved, the commercial specification can move into production.

Discuss a Private-Label ProjectExplore Materials